Poster Date
A loud candidate-review direction that leans hardest into the website identity: yellow field, black edges, large image card, direct proposal action. This is the most brand-forward option.
- Use for candidate discovery when the product needs to feel unlike a normal swipe deck.
- Risk: can become visually tiring if used for chat, surveys, or safety flows.
- Recommended use: candidate cycle and proposal celebration, not every screen.
Marta, 29
Riga - 4 km - shared intent, dry humor, weekend markets
You both prefer focused conversations, want real dates, and chose slow weekends over noisy parties.
Curated Ledger
A finite-set direction that makes all three candidates visible as a curated recommendation list. It reduces swipe associations and improves comparison.
- Supports the product promise: these are the three people for this cycle.
- Good for users who need reassurance that scarcity means curation.
- Risk: less emotionally cinematic than a single-card profile view.
Three people. One proposal. Choose carefully.
Marta
92% intent alignment. Loves direct plans and gallery walks.
Elina
Strong lifestyle fit. Similar pace, food rituals, and values.
Sofia
Best conversation hook. Both chose "curious but serious".
Contract Live
A contract-state direction optimized for focus after acceptance. The app becomes darker, calmer, and timer-led while still using yellow as the active commitment signal.
- Clearly separates active contract mode from browsing mode.
- Good for making exclusivity feel intentional and present.
- Risk: too intense if all app states are dark; use mainly after acceptance.
What is one green flag you only notice after a real conversation?
Native Ritual
A more iOS-native flow direction where the ritual lives in sheets. It keeps the brand visible while making proposal and acceptance feel very familiar to iPhone users.
- Proposal duration, rules, and send action fit naturally into a bottom sheet.
- Good for state-changing actions that need clear confirmation.
- Risk: less visually distinctive unless paired with bold candidate/reveal screens.
Send Proposal
Choose how long you are asking Marta to focus with you.
If accepted, browsing and incoming proposals pause until this ends.
Match Evidence
A trust-led direction for profile detail pages. It treats fit explanations as the main differentiator, with photos still present but not the only evaluation cue.
- Useful when the app needs to prove three candidates are meaningfully selected.
- Supports compatibility, conversation hooks, and shared intent.
- Risk: too analytical for early browsing if not balanced with human warmth.
Fit Snapshot
Strongest signals from onboarding and preferences.
Relationship intent Conversation rhythmShared hooks
Both mentioned slow Sundays, direct planning, and wanting dates that do not start with small talk.
Watch-outs
You differ on nightlife frequency. Good first topic if you propose.
Soft Closure
A calmer direction for expiry, renewal, date intent, and survey flows. It keeps the brand present but reduces intensity for reflection and feedback.
- Important because the app learns from contract outcomes.
- Turns feedback into a gentle close rather than admin work.
- Risk: too soft for primary discovery; pair with bolder entry moments.
What now?
Your 24h contract with Marta has ended.
Match quality
How useful was this match?
Night Experiment
A more dramatic social-experiment direction. It makes the product feel like a late-night game with real stakes, useful for campaigns or standout ritual moments.
- Useful for proposal received, contract accepted, and highly shareable moments.
- Can differentiate strongly from soft, gradient-heavy dating apps.
- Risk: may feel too severe for everyday browsing or safety flows.
John says I do?
24 hours. Exclusive chat. No browsing while active.
Three-Card Reveal
A hybrid direction that keeps the familiar dating card format but makes the three-card limit explicit. It is probably the strongest base for candidate discovery.
- Users immediately understand profile cards, while the stacked set reinforces scarcity.
- Works well with profile detail and proposal sheet patterns.
- Recommended candidate-flow base if we combine directions.
You both chose fewer, better conversations over browsing.
Comparison Guide
| Direction | Best Use | Strength | Risk |
|---|---|---|---|
| Poster Date | Candidate reveal, first impression | Maximum brand personality | Can fatigue users if overused |
| Curated Ledger | Three-candidate comparison | Clarifies finite curation | Less cinematic |
| Contract Live | Active contract and chat entry | Strong focus and timer state | Too intense for general app use |
| Native Ritual | Proposal, duration, confirmation sheets | Low-friction iPhone behavior | Needs brand accents to avoid blandness |
| Match Evidence | Profile details and fit explanation | Builds algorithm trust | Can feel analytical |
| Soft Closure | Expiry, survey, date intent | Clear and calm feedback capture | Not distinctive enough for discovery |
| Night Experiment | Proposal received and contract start | Memorable social-experiment energy | May feel severe if used too often |
| Three-Card Reveal | Primary candidate cycle base | Familiar dating cards with finite framing | Must avoid feeling like hidden swiping |